Amare Global wanted a brand new gear store. Their previous gear store hadn’t made a single sale and they wanted to start completely fresh with all new merch. After reviewing the examples of items that they liked one thing was clear, they wanted to lean into things that would make the merch offerings feel more unique and more like that of a retail clothing brand. 

The new and improved gear store launched at their international convention in 2022 and was a major success; selling out of most of the designs in that first weekend.
Final Results:

Additional Projects:

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