Project Overview:
Relax Spa & Bath needed a complete rebranding to improve its product packaging and unify its identity. With five product lines and twenty products, they sought to transition away from using artificial colors in their product. The project aimed to differentiate the product lines using color and patterns while establishing a cohesive look for the brand. This also included the creation of a new logo, streamlining multiple logos into a single, versatile design for use across various platforms.
Objectives:
• Design new opaque packaging to replace clear bottles.
• Differentiate each product line through color and pattern.
• Create a unified logo for all branding and packaging.
• Ensure the new logo is versatile for various uses, such as on their website and packaging.
• Stand out from the crowd, they mostly sell on Amazon and wanted to create packaging that separated them from the other salts on Amazon.
• Differentiate each product line through color and pattern.
• Create a unified logo for all branding and packaging.
• Ensure the new logo is versatile for various uses, such as on their website and packaging.
• Stand out from the crowd, they mostly sell on Amazon and wanted to create packaging that separated them from the other salts on Amazon.
Sketches
After having sketched out some ideas, I picked a handful of my favorites to vectorize and present as potential directions for the brand.
Logo Comps
After presenting and talking out potential ways we could expand the visual branding for these logos throughout their products the clients picked out a couple of options to have me build out and mockup for them to see how they may look across their product lines.
Packaging Mockups
After seeing these mockups the client was decided on a logo and we able to start on really dialing in the packaging, after some back and forth we settled on a final look.
Final Results
Athletic Soak Salts
Original Therapy Salts
RX Therapy Salts
Escape Therapy
